Chapter

Cooperative Ventures

in Science on the Air

Published by University of Chicago Press

Published in print October 2008 | ISBN: 9780226467597
Published online March 2013 | e-ISBN: 9780226466958 | DOI: http://dx.doi.org/10.7208/chicago/9780226466958.003.0005
Cooperative Ventures

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Compared to film, radio production required far less expenditure of time and money. This made it more promising for a modestly conceived series of talks. For the first two years, Science Service staff also worked in partnership with the National Research Council, an arrangement that added prestige and legitimacy to their efforts. These circumstances, and Science Service's growing reputation for accurate, “authenticated” science news, became critical factors in persuading dozens of prominent scientists to sit down in front of a microphone. Radio, Science Service promotional literature declared, is “fast becoming part of our national life.” Now radio also became part of the public life of science.

Keywords: radio; Science Service; science popularization; National Research Council; radio production

Chapter.  7938 words.  Illustrated.

Subjects: Media Studies

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