Chapter

Crafting a Soul

in Corporate Bodies and Guilty Minds

Published by University of Chicago Press

Published in print August 2006 | ISBN: 9780226470405
Published online March 2013 | e-ISBN: 9780226470429 | DOI: http://dx.doi.org/10.7208/chicago/9780226470429.003.0006
Crafting a Soul

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This chapter uncovers the images and metaphors of the corporate soul with a brief historical overview. An exaggerated form of image creation and management is detailed next: the washing of a corporation's reputation. This discussion is followed by a review of the Nike v. Kasky case, perhaps the most notable example of “greenwashing” in recent years. The chapter concludes with the all-too-familiar problem of verifying the social representations of corporations, for the purposes of socially responsible investing.

Keywords: image creation; image management; reputation; greenwashing; social representations; investing

Chapter.  11241 words. 

Subjects: Company and Commercial Law

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