Chapter

Radio's Challenges

in Radio's America

Published by University of Chicago Press

Published in print July 2007 | ISBN: 9780226471914
Published online March 2013 | e-ISBN: 9780226471938 | DOI: http://dx.doi.org/10.7208/chicago/9780226471938.003.0002
Radio's Challenges

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This chapter addresses public intellectuals and the problem of mass culture. Radio's intellectual defenders' idea that mass culture bowed to the will of the populace had considerable endurance, but it ignored the realities of broadcasting, modern America, and how power operated in a centralized system. On the other side, those intellectuals critical of radio also overstated the case, depicting an almost entirely oppressive mass culture. William Orton railed that mass culture attacked those distinct minorities; it ignored their different needs and different interests. Like Orton, James Rorty affiliated loosely with educators' push for radio reform. Radio's defenders failed to see that business leaders had their own interests and used the medium for their own propaganda. On the other hand, radio's critics were right that broadcasting helped significantly limit listeners' control, but those listeners also used the medium to open up new possibilities.

Keywords: public intellectuals; mass culture; radio; broadcasting; modern America; William Orton; James Rorty

Chapter.  16301 words. 

Subjects: History of the Americas

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