Chapter

Radio 's Listeners

in Radio's America

Published by University of Chicago Press

Published in print July 2007 | ISBN: 9780226471914
Published online March 2013 | e-ISBN: 9780226471938 | DOI: http://dx.doi.org/10.7208/chicago/9780226471938.003.0003
Radio 's Listeners

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This chapter describes the listeners of radio. Popular listeners did not dictate the shape of radio or its programs. Radio would attract a mass audience because those millions cared deeply and made broadcasting an integral part of their daily lives. Listeners came to equate people and entertainment with the goods they advertised. Listening to the radio was an act of negotiating between the power of the mass medium and one's own interests. Vox Pop simply presents a detailed example of a common listener response. The practice of creating and relying upon ethereal relationships made a real difference for both individual listeners and the modern United States. As listeners relied upon the relationships they forged of the air, many felt they could participate in the intimate but national political communities in which they mattered.

Keywords: listeners; radio; mass medium; Vox Pop; modern United States; mass audience; broadcasting

Chapter.  13412 words. 

Subjects: History of the Americas

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