Chapter

It Sometimes Rains in Nice

in We'll Always Have Paris

Published by University of Chicago Press

Published in print December 2004 | ISBN: 9780226473789
Published online March 2013 | e-ISBN: 9780226473802 | DOI: http://dx.doi.org/10.7208/chicago/9780226473802.003.0001
It Sometimes Rains in Nice

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Many young Americans with creative ambitions like the Murphys and Fitzgeralds flocked to Paris in the 1920s and ended up spending a lot of time just drinking. A depressed franc helped Paris's Left Bank replace New York's Greenwich Village as a magnet for young Americans with bohemian aspirations. Prohibition, which banned the sale of alcoholic beverages after January 16, 1920, fueled the process and turned France into a literal as well as a figurative oasis. The spokesmen for the French tourist industry demanded that as soon as the economic crisis had struck their government stop relying solely on France's undoubted charms to attract tourists and mount a publicity campaign in America. The publicity surrounding celebrity visits to France inevitably portrayed France as a destination for pleasure, rather than cultural uplift.

Keywords: Murphys; Fitzgeralds; Paris; Prohibition; alcoholic beverages; French tourist industry

Chapter.  8713 words.  Illustrated.

Subjects: History of the Americas

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