Chapter

The Return of the Middle Classes

in We'll Always Have Paris

Published by University of Chicago Press

Published in print December 2004 | ISBN: 9780226473789
Published online March 2013 | e-ISBN: 9780226473802 | DOI: http://dx.doi.org/10.7208/chicago/9780226473802.003.0002
The Return of the Middle Classes

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The impact of the Great Depression was actually a “Great” one because it actually took about two years for its full impact to be felt in the middle-class travel market. Some of the companies that aimed at the lower end of the middle-class market managed to survive. France experienced its own depression, and reports of violent clashes between mobs of leftists and rightists on the streets of Paris hardly helped its fortunes as a tourist destination. The middle classes also had to watch their expenses much more closely than the wealthy, especially before the 1937 devaluation. Most middle-class visitors to France were first-timers who, soon after arriving in France, were confronted with some puzzling things for which neither American Express nor Cook's could prepare them. Thus, middle-class tourists in 1930 were quite unfamiliar with French food and tended to approach it with considerable trepidation.

Keywords: Great Depression; middle-class; travel market; Paris; France

Chapter.  6855 words.  Illustrated.

Subjects: History of the Americas

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