Chapter

Searching For Sartre

in We'll Always Have Paris

Published by University of Chicago Press

Published in print December 2004 | ISBN: 9780226473789
Published online March 2013 | e-ISBN: 9780226473802 | DOI: http://dx.doi.org/10.7208/chicago/9780226473802.003.0007
Searching For Sartre

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The Marshall Plan officials worked assiduously to promote tourism to France by publicizing rich and famous people's visits to France. Marshall Plan officials enthusiastically supported the campaign for middle-class American tourism. One of the most powerful attractions, especially for younger Americans, was Paris's Left Bank, which had resumed its historic role as a center of bohemian life. The simplified version of existentialism circulating in America appealed mainly to young people who did not share the prevailing faith in bourgeois business culture and their country's moral superiority in the cold war. In America the movement's association with France and its emphasis on personal freedom meant that it was inevitably associated with sexual license, what was then called “free love.” That Sartre and his followers were headquartered in Saint-Germain-des-Prés, alongside the Latin Quarter, solidified this image.

Keywords: Marshall Plan; officials; middle-class American tourism; existentialism; Sartre

Chapter.  6540 words.  Illustrated.

Subjects: History of the Americas

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