Chapter

“Bandwagons Work Like Magic in Tourism.”

in We'll Always Have Paris

Published by University of Chicago Press

Published in print December 2004 | ISBN: 9780226473789
Published online March 2013 | e-ISBN: 9780226473802 | DOI: http://dx.doi.org/10.7208/chicago/9780226473802.003.0010
“Bandwagons Work Like Magic in Tourism.”

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It was concluded that travel to Europe was especially popular among the college-educated because they were from a milieu where traveling to Europe gave them social status. Social scientists had been studying the links between consumption and class since 1890, when Thorstein Veblen came out with his acerbic analysis of the importance of “conspicuous consumption” in the lives of the very rich. In 1920, the sociologists Robert and Helen Lynd made much of it in their brilliant dissection of class differences in Muncie, Indiana. In 1950 and 1960, the number of these people with upper-middle-class incomes and lower-middle-brow tastes touring Europe increased exponentially. At first, they came by ship, taking advantage of the price competition induced by the steep rise in the number of steamships on the North Atlantic run.

Keywords: travel; Europe; social status; upper-middle-class incomes; price competition

Chapter.  9002 words.  Illustrated.

Subjects: History of the Americas

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