Chapter

Postmodern Tourism

in We'll Always Have Paris

Published by University of Chicago Press

Published in print December 2004 | ISBN: 9780226473789
Published online March 2013 | e-ISBN: 9780226473802 | DOI: http://dx.doi.org/10.7208/chicago/9780226473802.003.0014
Postmodern Tourism

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With the start of the new millennium, France maintained a massive lead over all other countries as the world's top tourist destination. In 2000, it attracted almost 3 million Americans, placing it second only to the United Kingdom, the starting point for most European tours, as an overseas destination. In 1980, literary and social critics started calling fragmentation, where there is no dominant voice or style, as postmodernism. By 1980, tourist market researchers were busily trying to “redefine market segments” to allow entrepreneurs to exploit new specialized niche markets. American art museums, universities, and other prestigious nonprofit cultural institutions turned to group tours as fund-raisers. Aside from first-class accommodation and meals, such sponsorship promised to spare tourists from that nightmare of regular tours, being thrust together in enclosed places with tedious people with decidedly different tastes and interests.

Keywords: France; fragmentation; postmodernism; tourist market researchers; fund-raisers; Americans

Chapter.  6624 words.  Illustrated.

Subjects: History of the Americas

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