Chapter

From Dry Goods Merchant to Internet Mogul: Bookselling through American History

Laura J. Miller

in Reluctant Capitalists

Published by University of Chicago Press

Published in print May 2006 | ISBN: 9780226525907
Published online February 2013 | e-ISBN: 9780226525921 | DOI: http://dx.doi.org/10.7208/chicago/9780226525921.003.0002
From Dry Goods Merchant to Internet Mogul: Bookselling through American History

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This chapter examines the evolution of bookselling in the U.S. since the Civil War. It shows how the retail scene evolved from a highly decentralized group of small booksellers and marginal wholesalers to one dominated by large chains and national distributors employing sophisticated managerial and merchandising techniques to rationalize their work. This chapter suggests that the bookstore chains not only led or institutionalized significant changes within the book industry, but they helped to alter Americans' perceptions of bookstores and book buying.

Keywords: bookselling; U.S.; booksellers; marginal wholesalers; bookstore chains; book industry; book buying

Chapter.  13997 words. 

Subjects: Organizations

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