Chapter

Providing for the Sovereign Consumer: Selecting and Recommending Books

Laura J. Miller

in Reluctant Capitalists

Published by University of Chicago Press

Published in print May 2006 | ISBN: 9780226525907
Published online February 2013 | e-ISBN: 9780226525921 | DOI: http://dx.doi.org/10.7208/chicago/9780226525921.003.0003
Providing for the Sovereign Consumer: Selecting and Recommending Books

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This chapter examines the role of booksellers in the U.S. in selecting and recommending books to consumers. It identifies some of the industry-related factors that help determine what book readers purchase and describes the changes in booksellers' jobs in recommending books in the 1960s. This chapter also explains that selection and recommendation have evolved because of the decline in bookseller's educational mission and the concomitant rise of an ideology that acclaims the sovereignty of the consumer.

Keywords: booksellers; U.S.; book readers; educational mission; sovereignty of the consumer

Chapter.  13446 words. 

Subjects: Organizations

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