Chapter

Designing the Bookstore for the Standardized Consumer

Laura J. Miller

in Reluctant Capitalists

Published by University of Chicago Press

Published in print May 2006 | ISBN: 9780226525907
Published online February 2013 | e-ISBN: 9780226525921 | DOI: http://dx.doi.org/10.7208/chicago/9780226525921.003.0004
Designing the Bookstore for the Standardized Consumer

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This chapter examines the history of designing bookstores in the U.S. It investigates how standardization became an important aspect of bookstore chains' efforts to rationalize bookselling. The chapter also discusses the economic and cultural significance of bookstore design, as well as the creation of book displays. This chapter also explains how the construction of identical book outlets benefited the chains by making available economies of scale and by contributing to the chains' populist image.

Keywords: bookstore design; U.S.; standardization; bookselling; book displays; economies of scale; populist image

Chapter.  12532 words. 

Subjects: Organizations

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