Serving the Entertained Consumer: The Multifunction Bookstore

Laura J. Miller

in Reluctant Capitalists

Published by University of Chicago Press

Published in print May 2006 | ISBN: 9780226525907
Published online February 2013 | e-ISBN: 9780226525921 | DOI:
Serving the Entertained Consumer: The Multifunction Bookstore

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This chapter focuses on the history of multifunction bookstore in the U.S. designed to entertain customers. This trend was pioneered by independent bookstores in the 1980s and later reproduced by bookstore chains in a much larger scale that offer food and drink, educational events, and a much needed public space. This chapter analyzes the circumstances within the book trade and within American society more generally that produced this phenomenon.

Keywords: multifunction bookstores; U.S.; independent bookstores; educational events; public space; book trade; American society

Chapter.  9530 words. 

Subjects: Organizations

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