Chapter

The Revolt of the Retailers: Independent Bookseller Activism

Laura J. Miller

in Reluctant Capitalists

Published by University of Chicago Press

Published in print May 2006 | ISBN: 9780226525907
Published online February 2013 | e-ISBN: 9780226525921 | DOI: http://dx.doi.org/10.7208/chicago/9780226525921.003.0007
The Revolt of the Retailers: Independent Bookseller Activism

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This chapter explores the history of independent bookseller activism in the U.S. It explains that independent booksellers' activism took three related forms. These include the use of their trade organizations as a base from which to organize, the use of antitrust laws to equalize the terms publishers and wholesalers grant to chains and independents, and engaging in educational campaigns aimed at convincing the public to patronize independents. This chapter provides examples of these strategies including the transformation of the American Booksellers Association into a platform for independent booksellers.

Keywords: independent booksellers; activism; U.S.; trade organizations; educational campaigns; antitrust laws; American Booksellers Association

Chapter.  14621 words. 

Subjects: Organizations

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