Chapter

“Just Gauzy Enough”: Consumer Culture and the Shared White Body of Anglos and Hispanos

in Coyote Nation

Published by University of Chicago Press

Published in print January 2005 | ISBN: 9780226532424
Published online March 2013 | e-ISBN: 9780226532523 | DOI: http://dx.doi.org/10.7208/chicago/9780226532523.003.0007
“Just Gauzy Enough”: Consumer Culture and the Shared White Body of Anglos and Hispanos

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This chapter examines the “naturalization” of whiteness from the perspective of the body. Naturalizing whiteness is a process by which the physical characteristics of the white body come to be associated with abstract qualities like superior reasoning abilities, leadership skills, respectability, advanced civilization, and fitness for citizenship. The chapter also examines the considerable time and energy that Anglos spent racializing themselves. It focuses on bodily comportment and racialization.

Keywords: Hispanos; racialization; body practices; naturalization; whiteness; physical characteristics; leadership skills; New Mexico

Chapter.  10508 words.  Illustrated.

Subjects: Social and Cultural History

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