This chapter considers how Electoral College strategies affect presidential campaigning. What did these strategies look like in 2000 and 2004, and which factors drove their development? The chapter examines expectations about the Electoral College and American presidential elections through the author's experiences in the Bush–Cheney campaigns. In so doing, it draws on the nature and context of those experiences as well as on the political science research that he brought to bear in response to specific campaign questions. The analysis is largely descriptive, but the broader results are...

This chapter considers how Electoral College strategies affect presidential campaigning. What did these strategies look like in 2000 and 2004, and which factors drove their development? The chapter examines expectations about the Electoral College and American presidential elections through the author's experiences in the Bush–Cheney campaigns. In so doing, it draws on the nature and context of those experiences as well as on the political science research that he brought to bear in response to specific campaign questions. The analysis is largely descriptive, but the broader results are suggestive.