Chapter

Mediating Media Past and Present

Paula Mcdowell

in This Is Enlightenment

Published by University of Chicago Press

Published in print June 2010 | ISBN: 9780226761473
Published online March 2013 | e-ISBN: 9780226761466 | DOI: http://dx.doi.org/10.7208/chicago/9780226761466.003.0012
Mediating Media Past and Present

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  • Early Modern History (1500 to 1700)

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This chapter develops a historical analogy around the perception called “media shift.” Just as twentieth-century studies of oral (as opposed to scribal and print) culture took off in the wake of new twentieth-century oral technologies like telephony, the phonograph, and the radio, so too did the eighteenth-century conceptualization of oral tradition emerge in a complex dialectical relationship with an emerging sense of the sometimes reviled and sometimes improving effects of the steady proliferation of print. The chapter documents the eighteenth century's first draft of the comparative media analysis later conducted in the twentieth century.

Keywords: media shift; oral culture; oral technologies; print; media analysis

Chapter.  7839 words. 

Subjects: Early Modern History (1500 to 1700)

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