Chapter

The Annual Business Cycle and Its Promoters

in Front Page Economics

Published by University of Chicago Press

Published in print March 2011 | ISBN: 9780226781983
Published online March 2013 | e-ISBN: 9780226782010 | DOI: http://dx.doi.org/10.7208/chicago/9780226782010.003.0006
The Annual Business Cycle and Its Promoters

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This chapter explores four ways the Tribune tried to regulate the expectations, reactions, and disappointments in 1929 and 1987. The years 1929 and 1987 offered occasion for all four ways of telling the great crashes. News on the stock market made up 40 per cent of the stories actually starting on the front page in 1929. The 1929 Tribune sometimes doubted the reliability of what seasonal reports were available, but they still had great confidence in the forecasts of businessmen as each marketing season approached. The Wall Street Journal published an analysis (“Before the Fall,” December 11) of the rise and fall of the great bull market. It offered a value added explanation of both ends of the stock boom and bust. Bubbles and corrections appeared to be a chronic aspect of investments, and any sudden, new talk of correctives may be just more talk.

Keywords: Tribune; 1929; 1987; stock market; front page; marketing; Wall Street Journal; bull market

Chapter.  7401 words.  Illustrated.

Subjects: History of the Americas

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