Chapter

Wannabe University is Transformed

Gaye Tuchman

in Wannabe U

Published by University of Chicago Press

Published in print October 2009 | ISBN: 9780226815299
Published online February 2013 | e-ISBN: 9780226815282 | DOI: http://dx.doi.org/10.7208/chicago/9780226815282.003.0001
Wannabe University is Transformed

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The processes of centralization, bureaucratization, and commodification seemed as crucial to the transformation of Wannabe University as the “Points of Pride” proclaimed by President Whitmore, perhaps even more so, for they had a direct impact on the work environment, particularly its atmosphere. This chapter is about how being “business-like” has affected today's public research universities and how the changes in universities are, in turn, revealing emerging aspects of American life. It argues that the new emphasis on business has introduced new sorts of administrators who have different kinds of relationships with the professoriate, increasingly, trying to govern them rather than to govern with them. As a result, the process of auditing has become ever more important, as administrators create situations in which faculty members must account for themselves. Indeed, these administrative actions appear to be encouraging an accountability regime. Thus, when President James Whitmore first declared Wannabe to be a university in transformation and then proclaimed it to be a university that had transformed itself, he had implicitly asserted that the administration had purposively altered the university's culture, assumptions, behaviors, processes, and products.

Keywords: corporate administrators; measurable successes; scientific administration; higher education; centralization; bureaucratization; commodification; Wannabe University; James Whitmore; American life

Chapter.  10083 words. 

Subjects: Higher and Further Education

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