Chapter

Carrots, Sticks, and Accountability

Gaye Tuchman

in Wannabe U

Published by University of Chicago Press

Published in print October 2009 | ISBN: 9780226815299
Published online February 2013 | e-ISBN: 9780226815282 | DOI: http://dx.doi.org/10.7208/chicago/9780226815282.003.0007
Carrots, Sticks, and Accountability

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This chapter discusses how the central administration at Wannabe University encouraged instructors to make themselves auditable by introducing techniques for assessing both what undergraduates learn and how well professors teach. To some extent, external forces coerced it to do so. The University's Regional Accreditation Agency not only mandated that it have such business documents as a mission statement and a strategic plan, but also that it institute student outcomes assessment. The chapter asks whether Wannabe is conflating education and lifestyle, and whether its concern for students is simply part of “doing business.”

Keywords: accountability; teaching; learning; rating; ranking; academic administrator; audit culture; Wannabe University; accountability regime; central administration

Chapter.  9049 words. 

Subjects: Higher and Further Education

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