Chapter

Measurement Error Due to Interviewers

in The Total Survey Error Approach

Published by University of Chicago Press

Published in print October 2005 | ISBN: 9780226891279
Published online March 2013 | e-ISBN: 9780226891293 | DOI: http://dx.doi.org/10.7208/chicago/9780226891293.003.0004
Measurement Error Due to Interviewers

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Measurement error can be due either to interviewers or to respondents. Interviewer-related error occurs to the extent that responses are different because of the interviewer; the statistical effects of different types of interviewer error are described in this chapter. Interviewer error is a potential problem in both face-to-face and telephone surveys, but self-administered questionnaires, mail surveys, and Internet surveys are immune to interviewer effects. This chapter begins with a discussion of different interviewer styles, followed by treatment of interviewer effects and then interviewer management and supervision. Interviewer supervision is most effective with phone interviews from a single central location. It is least effective when the interviewing is dispersed, as in national election exit polls where one interviewer is assigned to each sampled precinct, making it impossible to determine how well interviewers are doing their job.

Keywords: interviews; interviewer error; measurement error; respondents

Chapter.  10506 words. 

Subjects: US Politics

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