Chapter

Measurement Error Due to Respondents, II

in The Total Survey Error Approach

Published by University of Chicago Press

Published in print October 2005 | ISBN: 9780226891279
Published online March 2013 | e-ISBN: 9780226891293 | DOI: http://dx.doi.org/10.7208/chicago/9780226891293.003.0006
Measurement Error Due to Respondents, II

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This chapter provides a discussion of the theory of question order effects and of the nature of question context effects. Understanding the writing of questionnaires requires recognition that an interview is a form of conversation and that there are usual conventions for conversation. These conventions have implications for question order, question positioning in surveys, and survey length. The focus of this chapter turns to the questionnaire construction side of measurement error due to respondents. It also includes several views regarding differences between circumstances when assimilation and contrast effects occur.

Keywords: measurement error; question order; survey length; interviewer; questionnaire construction

Chapter.  6569 words. 

Subjects: US Politics

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