Mode Differences

in The Total Survey Error Approach

Published by University of Chicago Press

Published in print October 2005 | ISBN: 9780226891279
Published online March 2013 | e-ISBN: 9780226891293 | DOI:
Mode Differences

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Survey modes are not considered a type of survey error, probably because there is no objective standard against which results from different modes can be compared. Still, it is important to understand the effects that the choice of survey mode can have. Several studies have explicitly compared different modes. Some of these studies were intended to determine whether it was safe to move from face to-face to telephone interviewing and more recently, whether it was safe to move from telephone to Internet surveys. Many studies check whether particular modes are better for dealing with sensitive topics. Additionally, some studies advocate using multiple modes, partly to overcome coverage problems that may be inherent in any single mode.

Keywords: sensitive topics; survey error; telephone surveys; Internet surveys; survey modes

Chapter.  7627 words. 

Subjects: US Politics

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