Chapter

Greening organisations: purchasing, consumption and innovation

Ken Green, Barbara Morton and Steve New

in Innovation By Demand

Published by Manchester University Press

Published in print August 2002 | ISBN: 9780719062674
Published online July 2012 | e-ISBN: 9781781700273 | DOI: http://dx.doi.org/10.7228/manchester/9780719062674.003.0009
Greening organisations: purchasing, consumption and innovation

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This chapter explores whether the use of ‘consumer’ pressure in improving the environmental performance of companies, a tactic long advocated by environmentalists, stands critical scrutiny. It examines some previously ignored connections between processes of organisational purchasing and innovation in the context of the greening of organisations. It builds an argument around the idea of consumption and it does so to problematise explicitly the issue of collective agency as it relates to organisations. In developing the argument, the chapter asks: who is the consumer and what do consumers do? It uses the interplay between concepts of the individual consumer and concepts of the organisational consumer as a way to explicate some key ideas about the greening of consumption. Using the concept of the ‘supply chain’, it suggests that more attention needs to be paid to the mechanisms, both between and within firms and organisations, through which they engage in buying and selling. Such mechanisms are the organisation sites for the articulation of ‘demand’ and ‘consumption’.

Keywords: greening; organisations; purchasing; consumption; innovation; environmental performance; consumers; supply chain; demand

Chapter.  10516 words. 

Subjects: Political Economy

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