The rise of the moral agenda and American public opinion

Ashbee Edward

in The Bush Administration, Sex and the Moral Agenda

Published by Manchester University Press

Published in print March 2007 | ISBN: 9780719072765
Published online July 2012 | e-ISBN: 9781781701294 | DOI:
The rise of the moral agenda and American public opinion

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This chapter traces the emergence of the moral agenda as a key issue in American public opinion and in U.S. politics. It explains that moral and cultural concerns became frontline political issues from the late 1960s onwards, as a result of the sexual revolution and the loosening of established moral codes, particularly among the Woodstock generation. The chapter also highlights the role of the Christian right, which had established itself as an important constituency that could exert significant political leverage, in reshaping judicial politics, interest group activity and the character of the party system. It also investigates the variables that might account for the growing tolerance of premarital sexual relationships and homosexuality in the 1960s and 1970s, and discusses George W. Bush's electoral strategy and his handling of moral issues in his campaign.

Keywords: moral agenda; public opinion; U.S. politics; sexual revolution; moral codes; Woodstock generation; Christian right; premarital sexual relationships; homosexuality; George W. Bush

Chapter.  11693 words. 

Subjects: US Politics

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