Chapter

Techniques, technologies and cultural form

Robin Nelson

in State of Play

Published by Manchester University Press

Published in print November 2007 | ISBN: 9780719073106
Published online July 2012 | e-ISBN: 9781781701119 | DOI: http://dx.doi.org/10.7228/manchester/9780719073106.003.0021
Techniques, technologies and cultural form

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This chapter draws freely on examples to illustrate the key impacts of technologies on cultural form in TV3. Though technology is not seen as determining cultural forms, it is one of the main forces in a field which shapes the programmes that appear on the small screen. In TV3, developments in technologies have played a significant part not just in distribution but also in approaches to making TV dramas and their textual forms. Developments influenced by technologies include an increased emphasis upon visual style, an aspiration to be as close to cinema as possible, increased dynamism of image and sound and a new configuration of the tension between credible illusionism and textual playfulness. It may be that television ‘viewing’ will become increasingly hypermediate and interactive in the manner of engagements with computers but, at present, it appears that the television's historical disposition towards unmediated presentation as ‘the ultimate goal of visual representation’ may be sustained but with a higher-quality, more ‘cinematic’ treatment of a wider range of visual images.

Keywords: impacts of technologies; cultural form in TV3; TV dramas; textual forms; credible illusionism

Chapter.  8835 words.  Illustrated.

Subjects: Television

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