The world of enterprise: myths of the global and global myths (<i>Star Trek</i>)

Geraldine Harris

in Beyond Representation

Published by Manchester University Press

Published in print August 2011 | ISBN: 9780719074585
Published online July 2012 | e-ISBN: 9781781701010 | DOI:
The world of enterprise: myths of the global and global myths (Star Trek)

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This chapter explores various accounts of what the role television is thought to play in the processes of globalisation with particular reference to the issue of ‘cultural imperialism’. It questions the manner in which the postcolonial theories of cultural hybridity and diaspora can function within postmodern narratives of globalisation to produce a generalised concept of ‘new global subjectivity’. The chapter then pursues these ideas in relation to an examination of the status of Star Trek as a ‘franchise’ owned by a giant transnational corporation, as a myth of the global and as a global myth and a metanarrative no more or less ‘imaginary’ than as given in many academic accounts. This moves through a discussion of the impact of a ‘postmodern aesthetic’ on the series Voyager and Deep Space Nine and then to an analysis of the first season of Enterprise as a nostalgic and conservative postmodern return to the style and period of Star Trek: The Original Series.

Keywords: Star Trek; global myth; globalisation; hybridity and diaspora; new global subjectivity

Chapter.  15371 words. 

Subjects: Television

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