‘I am not a target market’: Coupland, consumption and junk culture

Andrew Tate

in Douglas Coupland

Published by Manchester University Press

Published in print November 2007 | ISBN: 9780719074882
Published online July 2012 | e-ISBN: 9781781701201 | DOI:
‘I am not a target market’: Coupland, consumption and junk culture

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This chapter explores Coupland's ambiguous representation of consumption with particular reference to his evolving, and idiosyncratic, fascination with rubbish; waste is a vital and ethically complex category in his fictional aesthetic. Indeed, the novelist's work resonates with the founding concept of Don DeLillo's Underworld (1998), that ‘waste is the secret history, the underhistory’ of civilization. It focuses on Coupland's interpretation of the practices and unconscious habits of mind that surround contemporary commercial activity. The first section focuses on Coupland's evocation of consumer culture. The second and third sections explore the afterlife of objects.

Keywords: consumption; waste; Underworld; commercial activity; Coupland; consumer culture

Chapter.  13513 words. 

Subjects: Literary Studies (20th Century onwards)

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