Conclusion: ‘giving the public what it wants’

Robert James

in Popular Culture and Working-Class Taste in Britain, 1930-39

Published by Manchester University Press

Published in print September 2010 | ISBN: 9780719080258
Published online July 2012 | e-ISBN: 9781781702444 | DOI:
Conclusion: ‘giving the public what it wants’

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This chapter highlights the popular cultural tastes in the 1930s, which was a particularly contentious period and in which there were a range of controversies about the relationship between class and culture. Working-class leisure has tended to be viewed as either oppositional or compliant. The survey conducted has shown that, while both elements certainly existed, neither dominated. Leisure products were closely tailored to the demands of the consumer, and these demands varied according to a number of determinants, which could be centered on class, gender and generational or geographical difference. The need to recognize that working-class consumption patterns vary over time is identified. Whatever period is assessed, it is essential to remain alert to the specific set of social circumstances that influence leisure habits. The findings are built upon by sketching out precisely how working-class consumption patterns varied over the period.

Keywords: popular cultural tastes; working-class leisure; consumption patterns; gender; contentious period

Chapter.  2364 words. 

Subjects: Social and Cultural History

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