Films are not merely works of art or cultural artefacts, but commercial commodities produced within an industrial system ruled by government legislation, financial constraints and market forces. Before analysing Neapolitan films in stylistic or thematic terms, it is necessary to examine their place within Italy's film industry. This chapter contextualises the New Neapolitan Cinema within the broader history of Neapolitan film production and examines some of the factors that have favoured filmmaking at the regional level. It also explores the mode of production employed by Neapolitan films in the 1990s and the role played by government intervention and legislation. In addition, it looks at how Neapolitan films have been distributed and exhibited, paying particular attention to any regional disparities. In this way, this chapter seeks to determine whether or not it is legitimate to talk about a ‘Neapolitan cinema’. Such a concept presupposes the existence of both a distinct film ‘industry’ in the region and/or a body of films aimed exclusively or primarily at Neapolitan audiences.
Keywords: Italy; film industry; New Neapolitan Cinema; filmmaking; government intervention; legislation; film production
Chapter. 13175 words.
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