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Raymond Rubicam

(1892—1978)


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(1892–1978)

Young & Rubicam. An NW Ayer & Son copywriter in Philadelphia, Rubicam demonstrated leadership, teaching and supervisory gifts. His Squibb, Rolls-Royce, and Steinway work fuelled Ayer's success. In 1923, denied a partnership, he and his colleague, John Orr Young, opened Young & Rubicam. Y&R embodied a ‘creative revolution’ by focusing on creative excellence. With radio's arrival, Y&R produced popular shows with Jack Benny and Arthur Godfrey. Rubicam resigned from George Washington Hill's $3 m Pall Mall cigarettes account rather than replace a creative team. He instituted Y&R research, a trust fund, profit-sharing and bonuses, and was recognized as ‘advertising's statesman.’

Subjects: Marketing.


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