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Claire Maree

in Language, Sexuality, and Power

Published in print December 2015 | ISBN: 9780190210366
Published online January 2016 | e-ISBN: 9780190210397 | DOI:

Series: Studies in Language Gender and Sexuality

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This chapter examines the discursive construction of queer spatiality within contemporary Japanese queer women’s culture through a multimodal analysis of flyers promoting the longest-running women-only club event in Tokyo, Monalisa/Gold Finger (1991–). The promotional flyers created to promote Monalisa/Goldfinger are examples of counterpublic texts, which invoke readers as potential clients. They are also sexed texts, which contest heteronormative representations of gender and sexuality. This chapter argues that the use of image, graphics, and text constitute stances that style the event and position women-only space as a desirable alternative to normative spatiality. The highly sexualized imagery used to promote the space as women-only, not lesbian-only, troubles heteronormative representations of female desire. The flyers also provide an outline of how imaginings of women-only space in 1990s Tokyo has shifted to respond to trends and fashions within mainstream and alternative culture.

Keywords: promotional flyers; queer spatiality; Tokyo; alternative orthography; lesbian space; women-only space; desire

Chapter.  10181 words.  Illustrated.

Subjects: Sociolinguistics

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