Being Good and Doing Well

Bryan W. Husted

in Re-Imagining Capitalism

Published in print September 2016 | ISBN: 9780198785453
Published online October 2016 | e-ISBN: 9780191827372 | DOI:
Being Good and Doing Well

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There is a cliché that firms can do well by being good. Although sometimes true, there are at least three sets of conditions that determine whether firms can do well financially by being good. First, there are moral conditions—that is, there are situations where no moral option exists. Second, there are technical conditions that determine whether it is feasible to do well by being good. Finally, there are institutional conditions that require collective, rather than individual action. By exploring the conditions in which being good and doing well are compatible, managers can make better decisions to guide their firms in ways that meet both goals.

Keywords: corporate social responsibility; business case; tradeoffs; business ethics; strategy

Chapter.  5873 words. 

Subjects: International Business

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