Americanization and Its Limits

Edited by Jonathan Zeitlin and Gary Herrigel

Published in print January 2004 | ISBN: 9780199269044
Published online September 2007 | e-ISBN: 9780191717123 | DOI:
Americanization and Its Limits

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Throughout the evolution of the modern world economy, new models of productive efficiency and business organization have emerged — in Britain in the 19th century, in the US in the early (and perhaps late) 20th century, and in Japan in the 1980s and 1990s. At each point, foreign observers have looked for the secrets of success and best practice, and initiatives have been taken to transmit and diffuse. This book looks in detail at ‘Americanization’ in Europe and Japan in the post-war period. The processes, ideologies, and adaptations in a number of different countries (the UK, France, Italy, Japan, Sweden, Germany) and different sectors (engineering, telecommunications, motor vehicles, steel, and rubber) are explored. This book details theoretical analysis of the complexities of the diffusion of business organization and the powerful influences of Americanization in this century.

Keywords: Americanization; business organization; Britain; Japan; France; Italy; Sweden; Germany; corporate growth; economic growth

Book.  432 pages.  Illustrated.

Subjects: International Business

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