Book

Tweeting to Power

Jason Gainous and Kevin M. Wagner

Published in print December 2013 | ISBN: 9780199965076
Published online January 2014 | e-ISBN: 9780199350476 | DOI: https://dx.doi.org/10.1093/acprof:oso/9780199965076.001.0001

Series: Oxford Studies in Digital Politics

Tweeting to Power

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Using theory and data from leading online social media, Gainous and Wagner illustrate how platforms such as Twitter and Facebook are bypassing traditional media and creating a new forum for the exchange of political information and campaigning. Beginning with a strong theoretical foundation grounded in political, communications, and psychology literature, this book examines the effect of online social media on how people come to learn, understand, and engage in politics. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when, and where people are informed. The authors illustrate how political actors utilized these Internet networks to control the flow of information and win elections. These new and growing online communities are a new forum for the exchange of information that is governed by relationships formed and maintained outside traditional media. With an approach grounded in both social science theory and empirical data, Gainous and Wagner show how the online social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.

Keywords: Twitter; technology and politics; Internet; social media; political behavior; political communication; elections; media and politics; political psychology

Book.  288 pages.  Illustrated.

Subjects: US Politics

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Table of Contents

Congress 2.0—Who’s Tweeting? in Tweeting to Power

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