Congress 2.0—Tweeting for Support

Jason Gainous and Kevin M. Wagner

in Tweeting to Power

Published in print December 2013 | ISBN: 9780199965076
Published online January 2014 | e-ISBN: 9780199350476 | DOI:

Series: Oxford Studies in Digital Politics

Congress 2.0—Tweeting for Support

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This chapter measures the impact of social media on elections and tests the causal relationship between successful use of online social media and electoral success. The results show that congressional candidates#amp;#x2019; tweeting activity generates measurable positive results in an election, but that the successful use of Twitter and other social media is not just in using the medium, but using a strategy that attempts to shape and control the flow of news and information through the inclusion of approaches such as links, @Twitter names, and hashtags.

Keywords: Congress; Twitter; hashtags; online; election

Chapter.  6692 words.  Illustrated.

Subjects: US Politics

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