Chapter

Selecting News Online

David Tewksbury and Jason Rittenberg

in News on the Internet

Published in print March 2012 | ISBN: 9780195391961
Published online January 2015 | e-ISBN: 9780190252397 | DOI: https://dx.doi.org/10.1093/acprof:osobl/9780195391961.003.0005

Series: Oxford Studies in Digital Politics

Selecting News Online

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This chapter discusses the concept of audience selectivity, with particular reference to the extent with which news audiences focus their Internet time on the news. It first explains selectivity as a general concept and how people choose media and messages. It then turns to a discussion of how people select online news sites and stories. It also examines the effect of specific topics on news outlets and the content they provide, and how online news informs people about political affairs. Finally, the chapter describes how audience selectivity results in audience specialization as well as news browsing.

Keywords: audience selectivity; audiences; Internet; media; online news; news outlets; political affairs; audience specialization; news browsing

Chapter.  9160 words. 

Subjects: Comparative Politics ; US Politics

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