Preview
This chapter discusses the concept of audience selectivity, with particular reference to the extent with which news audiences focus their Internet time on the news. It first explains selectivity as a general concept and how people choose media and messages. It then turns to a discussion of how people select online news sites and stories. It also examines the effect of specific topics on news outlets and the content they provide, and how online news informs people about political affairs. Finally, the chapter describes how audience selectivity results in audience specialization as well as news browsing.
Keywords: audience selectivity; audiences; Internet; media; online news; news outlets; political affairs; audience specialization; news browsing
Chapter. 9160 words.
Subjects: Comparative Politics ; US Politics
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