Led by the Japanese Ministry of Economy, Trade and Industry (METI), the ‘Kansei Value Creation Initiative’ was promoted by the Japanese economic and design community. It sought to promote a wider understanding of the emotional qualities that attract consumers to products rather than simply relying on the more conventional considerations of reliability, performance, functionality, and price, stressing emotional rather than materialistic fulfilment. This quasi-psychological relationship between manufacturer and end user involved consumers’ subjective hidden needs and desires as intrinsic to the design process. Kansei assumed a particularly Japanese outlook in relation to product planning and was also linked to the idea of ...
Reference Entry. 267 words.
Subjects: Industrial and Commercial Art
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