Reference Entry

a/b test

Mark Elliot, Ian Fairweather, Wendy Olsen and Maria Pampaka

in A Dictionary of Social Research Methods


Published online November 2016 | e-ISBN: 9780191816826

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A form of *field experiment whereby the users of a service are randomly allocated to different treatments when they

Reference Entry.  113 words. 

Subjects: Social Research and Statistics

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