The presidency

Richard M. Valelly

in American Politics

Published in print March 2013 | ISBN: 9780195373851
Published online September 2013 | e-ISBN: 9780199365692 | DOI:

Series: Very Short Introductions

The presidency

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‘The presidency’ explores how presidents communicate with the American public. Presidential activity such as engaging in townhall style meetings, weekly radio addresses or webcasts, or talking to the country via prime-time speeches did not come from the rise of new communications technology but rather from a philosophy of democratic leadership, which over time has strongly shaped the way presidents incorporate communication into the office. But with today's 24/7 news shows, dozens of channels, and the rise of online communication, presidents now can hardly connect as dramatically, easily, and unilaterally as they once did. They must work much harder than they once did in order to get their explanations across.

Keywords: Bill Clinton; Council of Economic Advisers; Executive Office of the President; National Security Council; political Parties; Franklin Delano Roosevelt; Theodore Roosevelt; Vice President; George Washington; White House Office; Woodrow Wilson

Chapter.  2871 words.  Illustrated.

Subjects: US Politics

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