Journal Article

Using design for upgrading in the fashion industry

Patrik Aspers

in Journal of Economic Geography

Volume 10, issue 2, pages 189-207
Published in print March 2010 | ISSN: 1468-2702
Published online July 2009 | e-ISSN: 1468-2710 | DOI: https://dx.doi.org/10.1093/jeg/lbp030
Using design for upgrading in the fashion industry

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  • Manufacturing
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  • Information, Knowledge, and Uncertainy
  • Technological Change; Research and Development
  • Market Structure, Firm Strategy, and Market Performance

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The purpose of the article is to analyze upgrading by looking at the design of fashion garments. To that end, I use the theoretical concept of contextual knowledge to understand the problems faced by firms, and their staff, that want to upgrade through design. Contextual knowledge combines a general knowledge of fashion with the lifeworld that actors use for interpretation of fashion. Lifeworld is a notion which refers to what is taken for granted. Producers and consumers in the global fashion industry live in different lifeworlds. The text discusses upgrading strategies of garment manufacturers, drawing on unique empirical material. It provides a theoretical tool for analyzing culturally primed production in a global setting.

Keywords: Knowledge; upgrading; design; fashion; market; F14; D83; L14; L67; O31

Journal Article.  10013 words. 

Subjects: Manufacturing ; International Trade ; Information, Knowledge, and Uncertainy ; Technological Change; Research and Development ; Market Structure, Firm Strategy, and Market Performance

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