Journal Article

Broadening Exposure to Climate Change News? How Framing and Political Orientation Interact to Influence Selective Exposure

Lauren Feldman and P Sol Hart

in Journal of Communication

Volume 68, issue 3, pages 503-524
Published in print June 2018 | ISSN: 0021-9916
Published online April 2018 | e-ISSN: 1460-2466 | DOI: https://dx.doi.org/10.1093/joc/jqy011
Broadening Exposure to Climate Change News? How Framing and Political Orientation Interact to Influence Selective Exposure

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  • Communication Studies
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  • International and Global Communication

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Abstract

Two online news browsing experiments were conducted with national samples of U.S. adults to test the effects of six different climate change frames on selective exposure to climate change news; the frames emphasized the implications of climate change for either public health, the economy, national security, the environment, morality, or political conflict. Effects were compared between liberal-Democrats, moderate-Independents, and conservative-Republicans. In Study 1, participants could select only from articles about climate change. In Study 2, climate change news competed for attention with other news topics. Results show that a public health frame increased exposure to climate change news relative to other frames; however, these increases were confined to liberal-Democrats and, in Study 1, also moderate-Independents. Conservative-Republicans’ exposure to climate news was unaffected by framing. Overall, the findings suggest framing plays only a limited role in driving exposure to climate change news.

Keywords: Framing; Selective Exposure; Climate Change; Partisanship; News

Journal Article.  9962 words. 

Subjects: Communication Studies ; Use of Technology in Communication ; Communication Theory and Methodology ; Communication and Cultural Studies ; International and Global Communication

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