Journal Article

ARE “ONLINE MARKETS” REAL AND RELEVANT? FROM THE MONSTER-HOTJOBS MERGER TO THE GOOGLE-DOUBLECLICK MERGER

Bruce Abramson

in Journal of Competition Law & Economics

Volume 4, issue 3, pages 655-662
Published in print September 2008 | ISSN: 1744-6414
Published online September 2008 | e-ISSN: 1744-6422 | DOI: https://dx.doi.org/10.1093/joclec/nhn026
ARE “ONLINE MARKETS” REAL AND RELEVANT? FROM THE MONSTER-HOTJOBS MERGER TO THE GOOGLE-DOUBLECLICK MERGER

More Like This

Show all results sharing this subject:

  • Antitrust Issues and Policies

GO

Show Summary Details

Preview

This article examines two Internet merger investigations from 2001 and 2007 to answer the question of whether there is such a thing as a distinct “Internet market,” and if so, how an antitrust analysis of such a market should differ from parallel analyses applied to more conventional markets. A quick comparison of two Internet advertising mergers from different stages of the Internet's existence demonstrates two things. First, as the novelty of the Internet wears off, online merger analysis looks increasingly like offline merger analysis. Second, most of the things that make online mergers interesting have little to do with competition law.

Keywords: L49

Journal Article.  2892 words. 

Subjects: Antitrust Issues and Policies

Full text: subscription required

How to subscribe Recommend to my Librarian

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content. subscribe or login to access all content.