aberrant decoding

Show Summary Details

Quick Reference

Making sense of a message or text in terms of a different code from the one used to encode it (Eco). This can be the basis for cultural misunderstandings: for example, the hand gesture made by joining the thumb and forefinger into a circle signifies ‘OK’ in the UK and the USA but in France it signifies ‘worthless’ or ‘zero’ and in Brazil it is an obscene gesture. See also encoding/decoding model; preferred reading.

Subjects: Media Studies.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content. subscribe or login to access all content.