The Decision-Making Process

Gordon Moore, John A. Quelch and Emily Boudreau

in Choice Matters

Published in print July 2018 | ISBN: 9780190886134
Published online July 2018 | e-ISBN: 9780190886165 | DOI:
The Decision-Making Process

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Even seemingly mundane decisions involve a fair amount of individual decision-making. Chapter 4 takes a closer look at the consumer decision-making process, considering (1) the process itself; (2) the individuals and groups that make up the decision-making unit; and (3) other common factors that affect decision-making. How people make healthcare decisions, and how quickly they make them, varies greatly depending on a large range of factors, with cultural, economic, psychological, and social influences affecting the outcome at each step. This chapter reviews each of these areas in greater depth and also explores how and why the decision-making process often breaks down in healthcare markets today.

Keywords: decision-making; process; decision-making unit; bias; healthcare markets

Chapter.  13054 words. 

Subjects: Public Health and Epidemiology

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