Accidental Sustainability

Geoffrey Jones

in Profits and Sustainability

Published in print April 2017 | ISBN: 9780198706977
Published online May 2017 | e-ISBN: 9780191840340 | DOI:
Accidental Sustainability

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  • Business History
  • International Business


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This chapter examines green entrepreneurship in the waste and tourist industries before 1980. Both industries were products of economic success, but had bad environmental outcomes. In both industries the profit motive of conventional business was preeminent. Green entrepreneurs were few and far between, although they were also not entirely absent. In the waste industry, even before the 1920s, a handful of entrepreneurs developed clear ecological arguments, and basic processes for sorting and recycling waste materials still used today. In tourism, railroad companies and other conventional businesses sometimes played proactive roles in seeking to prevent environmental despoliation. Later proto eco-tourism businesses were created.

Keywords: waste management; tourism; eco-tourism; recycling; green entrepreneurship

Chapter.  12682 words. 

Subjects: Business History ; International Business

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