Public Scholarship Goes Online

Adrienne Trier-Bieniek

in The Oxford Handbook of Methods for Public Scholarship

Published in print September 2019 | ISBN: 9780190274481
Published online September 2019 | e-ISBN: 9780190936396 | DOI:
Public Scholarship Goes Online

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This chapter addresses the intersections between public scholarship, impression management, and email as a qualitative research method. Through a discussion of Erving Goffman’s theory of impression management, the author contends that the use of email in qualitative methods must first be considered as an exercise in how we manage identities online. When public scholarship is attached to online research, qualitative researchers can take an act that is already public and form a methodological route to devise studies. The chapter outlines the use of email as a qualitative method by exploring logistics like recruitment, rapport building, ethics, consent, transcripts, and privacy expectations. The chapter ends with suggestions for future areas of research.

Keywords: email; interviews; qualitative research; qualitative methods; recruitment online; online research; Erving Goffman; impression management; public scholarship

Article.  10988 words. 

Subjects: Social Research and Statistics

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