Article

Anytime, Anywhere? An Introduction to the Devices, Markets, and Theories of Mobile Music

Sumanth Gopinath and Jason Stanyek

in The Oxford Handbook of Mobile Music Studies, Volume 1

Published in print April 2014 | ISBN: 9780195375725
Published online July 2014 | | DOI: https://dx.doi.org/10.1093/oxfordhb/9780195375725.013.001

Series: Oxford Handbooks

Anytime, Anywhere? An Introduction to the Devices, Markets, and Theories of Mobile Music

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This chapter introduces the core themes of the volume, with a particular emphasis on the theories, markets, and devices of mobile music. After offering a brief introduction to the emerging field of mobility studies, the chapter examines in detail a number of key terms, including “mobile music,” “portability,” and “ubiquity,” all of which contribute to the crux of the text’s argument: that mobile music in its modern form has existed over the course of a long century. The chapter then provides a history of the marketing catchphrase “anytime, anywhere,” and theorizes its numerous implications for the development of mobile music as a cultural practice. The chapter ends with a series of discussion points that provide a heuristic for doing mobile music studies.

Keywords: mobile music; marketing; ubiquity; portable technology; music technology; convergence phenomenon

Article.  15616 words. 

Subjects: Music ; Music and Media

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