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You are looking at 11-20 of 1,505 items for:

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actuality

Overview page. Subjects: Media Studies.

1. Film of real people going about their everyday lives rather than of actors playing roles (often as segments incorporated into fictional or fictionalized narrative films in...

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ad retention

Overview page. Subjects: Media Studies.

(market research)

The percentage of consumers who recall a specific advertisement or brand even after exposure to the advertising has ceased. Advertisements thus have a residual...

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adaptors

Overview page. Subjects: Media Studies.

In nonverbal communication, acts involving physical manipulation that serve to manage stress or tension. These include self-adaptors (see self-touch); alter-adaptors (adaptations to...

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addition

Overview page. Subjects: Media Studies.

1. One of the four logical ways in which perception, memory, or representation can transform an experience that is ostensibly merely reproduced. Addition involves adding one or...

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additive colour

Overview page. Subjects: Media Studies.

A process of generating colours by combining red, green, and blue light that is used in film, photography, stage-lighting, and graphic design. Mixing the primary colours of red and green...

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addresser and addressee

Overview page. Subjects: Media Studies.

1. Alternative terms to sender and receiver originated by Bühler and employed in Jakobson's model of communication. See also encoder.

2. Roles implied...

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adjacency pair

Overview page. Subjects: Psychology — Media Studies.

In conversation analysis, two successive utterances where the second (e.g. an answer) is required by the first (e.g. a question). Compare interchange.

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ADR

Overview page. Subjects: Media Studies.

A process in audio post-production where an actor records lines of dialogue in synchrony with a character's onscreen lip movements.

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adversarial journalism

Overview page. Subjects: Media Studies.

A model of reporting in which the journalist's role involves adopting a stance of opposition and a combative style in order to expose perceived wrongdoings. This style is sometimes...

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advertisement

Overview page. Subjects: Media Studies — Bibliography.

An attention-grabbing presentation in any medium which typically serves the marketing function of persuading consumers to purchase a product or service but which may also function to raise...

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