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online catalogue

Overview page. Subjects: Computing — Marketing.

An electronic listing in the form of a catalogue available on a website. An Internet version of the more traditional printed catalogue, displaying products for sale with description, price,...

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page view

Overview page. Subjects: Computing — Marketing.

A Web page that has been viewed by a single visitor. The number of page views is used by some advertising schemes to determine the effectiveness of the advertising and the future...

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PageRank

Overview page. Subjects: Marketing — Computing.

The algorithm used by the Google search engine. It retrieves pages based on a keyword search. At the heart of the algorithm is a process that rates important Web pages as those that are...

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pop-up

Overview page. Subjects: Marketing — Computing.

A Window that literally pops up when a browser views a page that the Window is linked to. Pop-ups are normally used for advertising or as a medium for a form that has to be filled in by a...

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rich media

Overview page. Subjects: Marketing — Computing.

Used to describe any advertising medium other than text which is dynamic, such as animations used as a form of advertising.

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search engine optimization

Overview page. Subjects: Marketing — Computing.

The process of structuring a Web site and employing content that ensures that whenever a search engine retrieves pages in response to a search the site is one of the first to be retrieved.

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spider

Overview page. Subjects: Computing — Marketing.

An automatic program that searches the Internet, finding new web sites and producing an index of addresses and content for use in a search engine.

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Steve Jobs

Overview page. Subjects: Computing — Marketing.

(1955–  )

US computer pioneer and businessman. He is credited as the driving force behind significant products that emphasize the tight integration of functionality, ease of use,...

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trick banner

Overview page. Subjects: Marketing — Computing.

A banner advert that looks like a window or other frame that can be clicked and manipulated. It does this in order to trick the user into clicking it and leading them into some advertised...

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unique visitor

Overview page. Subjects: Computing — Marketing.

A term used in Web advertising to describe a visitor to a Web site who can be identified by information provided by them, usually via a registration form.

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